Post by Ed on Jun 27, 2005 21:47:23 GMT 12
The logic behind GW's promotion of kill team size games and such is threefold :
It allows a greater volume of games to be played in their hobby centres, thus creating greater interest.
Acts as both an introduction and an attention keeper for larger games. If GW were ruthless money hungry bastids, they would most likely not introduce these smaller game sizes, why ? Because a lot of younger gamers will tend to buy in large quantities, little of this gets painted and is no good for the GW hobby (or if you insist on being a cynic, for future sales) this gives them something to play in a GW hobby centre while they've only painted a few models.
It adds a new dimension for existing gamers and is basically an extension of the idea of releasing new missions. Playing a 2000 point pitched battle every time you played'd get awful boring awful quick for a lot of people so there are different types of 2000 point games you can play. Unfortunately, the big three tend to not work so well once you scale the game down in points. To combat this GW introduce new rules, usually free or incorporated in another purchase these allow gamers to enjoy smaller games.
Not really a massive point but these kill team size games let you have a taste/feel of an army and it's models without proxying on a smaller scale.
Rationalisation of costs comes from two places on the investor site, firstly that the turnover has increased almost fivefold in the last ten years yet profits haven't jumped massively. This is because of the money GW have put into the quality of the products and the general cost of their products.
The second part comes from GW's 2003 presentation :
Which is true, we are relatively price insensitive and while we may get less we'll most likely spend the same amount. Now that would give to the arguement of GW being greedy if it weren't a) true of any niche market and b) followed by this
GW's acknowledgement of this is evidenced by their level of retained profits and descending level of profit in terms of turn over.
With price rises GW often aren't really turning away new gamers, the way I see it price rises tend to whack a bit of sense into them. Being able to buy whole armies in a go is n't good for the new gamer or their hobby which GW are working to promote. Again it comes down to the fact that with a reasonable person the same amount of money they will receive less but not spend more. How many of you have rows of unpainted miniatures glaring at you ?
It allows a greater volume of games to be played in their hobby centres, thus creating greater interest.
Acts as both an introduction and an attention keeper for larger games. If GW were ruthless money hungry bastids, they would most likely not introduce these smaller game sizes, why ? Because a lot of younger gamers will tend to buy in large quantities, little of this gets painted and is no good for the GW hobby (or if you insist on being a cynic, for future sales) this gives them something to play in a GW hobby centre while they've only painted a few models.
It adds a new dimension for existing gamers and is basically an extension of the idea of releasing new missions. Playing a 2000 point pitched battle every time you played'd get awful boring awful quick for a lot of people so there are different types of 2000 point games you can play. Unfortunately, the big three tend to not work so well once you scale the game down in points. To combat this GW introduce new rules, usually free or incorporated in another purchase these allow gamers to enjoy smaller games.
Not really a massive point but these kill team size games let you have a taste/feel of an army and it's models without proxying on a smaller scale.
Rationalisation of costs comes from two places on the investor site, firstly that the turnover has increased almost fivefold in the last ten years yet profits haven't jumped massively. This is because of the money GW have put into the quality of the products and the general cost of their products.
The second part comes from GW's 2003 presentation :
Niche markets are relatively price insensitive
Which is true, we are relatively price insensitive and while we may get less we'll most likely spend the same amount. Now that would give to the arguement of GW being greedy if it weren't a) true of any niche market and b) followed by this
Niche markets demand high quality products and services
GW's acknowledgement of this is evidenced by their level of retained profits and descending level of profit in terms of turn over.
With price rises GW often aren't really turning away new gamers, the way I see it price rises tend to whack a bit of sense into them. Being able to buy whole armies in a go is n't good for the new gamer or their hobby which GW are working to promote. Again it comes down to the fact that with a reasonable person the same amount of money they will receive less but not spend more. How many of you have rows of unpainted miniatures glaring at you ?